The Next Big Thing - Interview with Simi Sethu

April 29, 2025

Simi Sethu: From Physics Graduate to Award-Winning Mortgage Advisor

– Key Lessons from The Next Big Thing Podcast

In Episode 9 of "The Next Big Thing" podcast, host Shriram Iyer sits down with Simi Sethu, co-founder and director of Kripa Financial Solutions in Auckland, New Zealand. Simi’s journey is a compelling story of adaptability, commitment, and community impact, offering valuable insights for professionals and first-time homebuyers alike.


A Diverse Career Path

Simi’s professional journey began as a physics graduate in India, but her curiosity and drive led her to the airline industry, where she worked with Emirates in Dubai as a senior sales executive. After moving to New Zealand with her family, Simi transitioned into finance, gaining experience at GE and BNZ before founding Kripa Financial Solutions with her husband. Her story exemplifies how embracing new opportunities and leveraging diverse skills can pave the way for entrepreneurial success1.

Blending Head and Heart in Finance

Throughout the conversation, Simi highlights the importance of balancing analytical thinking (“head”) with empathy and compassion (“heart”). She credits her upbringing and early involvement in activities like the National Cadet Corps and sports for shaping her resilience and people skills. This blend, she explains, is crucial in the mortgage industry, where buying a home is both a significant financial decision and a deeply emotional milestone for families1.

Commitment and Leadership

Simi emphasizes that true commitment is the foundation of success, both personally and professionally. She shares her approach to leadership-focusing on developing self-sufficient teams and duplicating positive qualities in others. Simi’s leadership style is rooted in patience, self-analysis, and giving people time to grow, which she believes leads to better decision-making and stronger teams1.

Advice for Homebuyers

For those navigating the property market, Simi’s golden advice is clear: consult with qualified financial advisors rather than relying solely on friends or online opinions. She stresses the importance of personalized guidance tailored to individual needs, especially for first-time buyers facing complex decisions1.

Work-Life Balance and Community Impact

Simi also discusses the dynamics of running a business with her husband, highlighting the importance of setting boundaries and maintaining open communication. Beyond business, she is deeply committed to giving back to the Auckland community, drawing inspiration from her spiritual beliefs and a desire to make a positive local impact1.

About Kripa Financial Solutions

Kripa Financial Solutions is recognized for its client-centric approach and community engagement, with a track record of helping New Zealand families achieve their property goals. The firm’s philosophy-“Your Trust is Our Priority”-reflects Simi’s dedication to building lasting relationships and delivering tailored financial solutions1.

Key Takeaways for Readers:

  • Embrace career changes as opportunities for growth.
  • Balance analytical skills with empathy for lasting professional success.
  • Seek expert advice when making major financial decisions like home buying.
  • Commitment and community involvement are integral to both personal and business fulfillment.

For anyone aspiring to make their mark in business or homeownership, Simi Sethu’s story is a testament to the power of adaptability, leadership, and heartfelt service.

Listen to the full episode for more inspiration and practical advice from Simi Sethu on becoming the next big thing in your own journey.


A large orange circle on a white background
A woman in a black jacket and white shirt is smiling for the camera

“My mission is to help first-time home buyers get into a home they love and can afford.”

- Simi Sethu, Mortgage Adviser

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